– by Gry Hasselbalch
If you weren’t already aware of it, you are being profiled online and your personal data traded in a billion dollar data industry. Don’t worry, most people don’t know much about this. The personal data market is incomprehensible to the average consumer mostly because the trades with their data happen without their direct involvement. And this seems to be the main problem when great minds have to come up with innovative solutions to today’s privacy invasive online business models. The fact that consumers are not involved directly in the trade. That they don’t get their cut of the cake. “Pay for Privacy” and “Trade with Privacy” become the norm, presented as the most fair solutions. But fair to who? Perhaps it’s more a question of a change in fundamental perspective?