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Data etik – den nye konkurrencefordel

Data Ethics – The New Competitive Advantage/Tech Crunch

The following is an abstract from the book Data Ethics — The New Competitive Advantage (2016) by Gry Hasselbalch and Pernille Tranberg,  TechCrunch, Nov 12, 2016.

We are living in an era defined and shaped by data. Data makes the world go round. It is politics, it is culture, it is everyday life and it is business. Our data-flooded era is one of technological progress, with tides rising at a never seen before pace. Roles, rights and responsibilities are reorganized and new ethical questions posed. Data ethics must and will be a new compass to guide us.

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Data Ethics – by Gry Hasselbalch & Pernille Tranberg

The book will be available as kindle and ePub on Amazon and iBooks 31st October 2016.

Data Ethics – The New Competitive Advantage is written by Gry Hasselbalch and Pernille Tranberg and is supported by Internet Society (isoc.org). The book describes over 50 cases of mainly private companies working with data ethics to varying degrees. Respect for privacy and the right to control one’s own data are becoming key parameters to gain a competitive edge in today’s business world. Companies, organisations and authorities which view data ethics as a social responsibility, giving it the same importance as environmental awareness and respect for human rights, are tomorrow’s winners. Digital trust is paramount to digital growth and prosperity.

This book combines broad trend analyses with case studies to examine companies which use data ethics to varying degrees. The authors make the case that citizens and consumers are no longer just concerned about a lack of control over their data, but they also have begun to act. In addition, they describe alternative business models, advances in technology and a new European data protection regulation, all of which combine to foster a growing market for data-ethical products and services.

The authors’ critical look at tech trends and the ethical dilemmas intertwined with them is sure to interest responsible key players seeking out the best way to get started with data ethics and how to use it to develop digital trust.

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Gry Hasselbalch – contact

Advisor for organisations on the social and data ethical implications of tech. Co-founder of DataEthics.eu. Independent ethics expert for the EU. Worked with internet policy and digital rights for 10 years in the pan EU network on youth & internet. Behind several larger studies and reports. Author of Data Ethics – The New Competitive Advantage. @mediamocracy, contact@mediamocracy.neomailbox.ch

Phone: +39 3512705584 (Italy), +45 29827374 (Denmark)

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Privacy as Innovation round table at the IT University of Copenhagen

TALKS & EVENTS: Key experts from an interdiciplinary field met in Copenhagen in November 2014 to discuss privacy as innovation.

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Privacy as Innovation: Background paper, IGF 2014

Privacy is a key emerging issue in Internet Governance processes. Looked upon most often as an area of risk and protection, it is in this paper viewed as an area of opportunity and innovation. A paradigm shift is on its way. This entails a shift in focus where the legal protection of privacy rather than being described solely as an area of governance, policy making and basic human rights guarantee, or as an obstacle to innovation and sharing, can be viewed as the foundation for the evolution of digital media businesses that more critically understand digital media as an evolving architecture of human social relations, and privacy as a new basic market demand. Privacy is core to an ethical evolution of the internet, but it is increasingly also a business model and business opportunity in its own right.

Read the full background paper here

Privacy is the latest digital media business model (English translation of op ed in Politiken, August 2013)

– by Gry Hasselbalch

If you mentioned privacy and data protection in a discussion about digital media business innovation, data portability and social sharing a few years ago, you would most certainly have been viewed as a spoilsport. But do the same today and you might actually assert yourself as a great innovator.

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“Privacy and Innovation: Rethinking Privacy as an Area of Opportunity”, Internet Governance Forum 2013

(IGF) Workshop (308) Background Paper and video of workshop.

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