“Privacy is an obstacle to innovation”. This is a common argument when policy debates on privacy protection in the digital age reach the negotiation tables. And it seems to be the main argument behind the heavy lobbying efforts invested by the industry in the discussions flourishing around the EU data protection reform. Thinking about the “Cloud” and “Big Data”, where data portability since the dawn of the digital age has been the essence of innovative development, it does indeed sound as an obstacle to then want to “protect data”. The concepts Portability and Protection do not sound very well in constellation. But it is all noise. How about embracing the opportunities of the open net and the autonomous private sphere simultaneously? All we need is a different mindset, business model and tool kit.