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Key note IAPP Data Protection Intensive

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 IAPPs Data Protection Intensive, London, March 2017.

The IAPP is the largest and most comprehensive global information privacy community and resource. Founded in 2000, the IAPP is a not-for-profit organization that helps define, support and improve the privacy profession globally.

Data Ethics – by Gry Hasselbalch & Pernille Tranberg

The book will be available as kindle and ePub on Amazon and iBooks 31st October 2016.

Data Ethics – The New Competitive Advantage is written by Gry Hasselbalch and Pernille Tranberg and is supported by Internet Society (isoc.org). The book describes over 50 cases of mainly private companies working with data ethics to varying degrees. Respect for privacy and the right to control one’s own data are becoming key parameters to gain a competitive edge in today’s business world. Companies, organisations and authorities which view data ethics as a social responsibility, giving it the same importance as environmental awareness and respect for human rights, are tomorrow’s winners. Digital trust is paramount to digital growth and prosperity.

This book combines broad trend analyses with case studies to examine companies which use data ethics to varying degrees. The authors make the case that citizens and consumers are no longer just concerned about a lack of control over their data, but they also have begun to act. In addition, they describe alternative business models, advances in technology and a new European data protection regulation, all of which combine to foster a growing market for data-ethical products and services.

The authors’ critical look at tech trends and the ethical dilemmas intertwined with them is sure to interest responsible key players seeking out the best way to get started with data ethics and how to use it to develop digital trust.

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Modern Alchemy: Solving the AI Mystery

– by Gry Hasselbalch

“Algorithms you get me like no other”. A person is leaning into a hole in an otherwise empty plain wall. Outside is a big sky with billions of distant stars. “30 songs you didn’t know you loved yet”, continues the Spotify ad. A spot for your eyes to dwell and escape as you rumble through the dark sizzling summer hot tunnels, squeezed between other subway commuters.

The Spotify ad billboards you see in the New York subway these days tell you how mystic personalization algorithms will change your life. They are higher mystic beings that somehow know you better than you know yourself. They will foresee your future, transform it into something better (a starry boundless sky), you can “get lost” in their universe and escape from the plain wall of every day life. Their science is the alchemy of today. Creating gold out of rocks.

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Who decides what privacy is?

Blog (updated 15 June 2016): There’s a battle of words going on, the battle is about the definition of “privacy”, and it’s been going on for centuries. Somehow we’ve led ourselves to believe that the definition of privacy that we all think we share is something intrinsically connected to the individual. But actually it’s not. Although privacy as such is in fact only something the individual can claim (corporations and states cannot), the individual has always been very absent in the very construction of the concept.

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The Internet of Toys: Data Ethical Considerations (a one pager for developers and others)

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An Ethics for the Digital Age

– by Gry Hasselbalch

This January the European Data Protection Supervisor presented his new “Ethics Advisory Group”. A group of experts that will help him “reconsider the ethical dimension of the relationships between human rights, technology, markets and business models and their implications for the rights to privacy and data protection in the digital environment.” He is not the first European decision maker or thought leader to bring forward ethics as a guiding principle in the digital age. Over the last year digital ethics, and in particular data ethics, have become the “talk of the town” in Europe. Based on the realisation that laws have not followed pace with the development of digital technologies, technologists, academics, policymakers and businesses are today revisiting cultural values and moral systems when groping for a new ethical framework for the digital age.

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Opacity in machine learning algorithms

– by Gry Hasselbalch

In her new article “How the machine ‘thinks’: Understanding opacity in machine learning algorithms” (January 2016) Jenna Burrell from UC Berkley School of Information discusses methods to investigate opacity in algorithms. Once a technical, opaque word belonging to the sphere of computer scientists and programmers, “Algorithm” has today become a commonly used buzz word in business discourse. So much so that discussions about “big data” in an informed business community will always include a reference to the “Algorithmic Economy”. A new business adventure based on finding patterns in data, creating profiles, predicting and responding to data, making meaning out of data and transforming it into value.

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Standing in the Rip Current of the Algorithmic Economy with Closed Eyes

– by Gry Hasselbalch

How can we question the ethics of a service if we don’t have access to the details of how it is designed to act on data? How can we put a health warning on a product if we don’t know the ingredients?

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Internet of Things: Ethical considerations for the Digital Age

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TALKS & EVENTS: “How can you put a health warning on a product if you don’t even know the ingredients”. Talking about Data Ethics at Internet Governance Forum 2015

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A toy that wants to “phone home”

– by Gry Hasselbalch

Toy manufacturers are today creating intelligent toys that remember, find patterns and respond to data from children. We need a data ethical approach to innovation in the development of an “Internet of Things” for children.

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Gry Hasselbalch – contact

Advisor for organisations on the social and data ethical implications of tech. Co-founder of DataEthics.eu. Independent ethics expert for the EU. Worked with internet policy and digital rights for 10 years in the pan EU network on youth & internet. Behind several larger studies and reports. Author of Data Ethics – The New Competitive Advantage. @mediamocracy, contact@mediamocracy.neomailbox.ch

Phone: +39 3512705584 (Italy), +45 29827374 (Denmark)

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Society of the Destiny Machine and the Algorithmic God (s)

– by Gry Hasselbalch, May 14 2015

Our destiny is a product. Fate is developed upon and innovated with. Fate is part of an actual machinery. It can be sold and traded with. Fate is something the Destiny Machine produces.

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Writing a book: The Privacy Paradigm Shift in Business Development

PUBLICATIONS: Pernille Tranberg og Gry Hasselbalch are currently writing a book about Data Ethics in business development. The book is based on more than 40 business cases worldwide. Expected publication in English and Danish summer 2016.

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Privacy as Innovation: Background paper, IGF 2014

Privacy is a key emerging issue in Internet Governance processes. Looked upon most often as an area of risk and protection, it is in this paper viewed as an area of opportunity and innovation. A paradigm shift is on its way. This entails a shift in focus where the legal protection of privacy rather than being described solely as an area of governance, policy making and basic human rights guarantee, or as an obstacle to innovation and sharing, can be viewed as the foundation for the evolution of digital media businesses that more critically understand digital media as an evolving architecture of human social relations, and privacy as a new basic market demand. Privacy is core to an ethical evolution of the internet, but it is increasingly also a business model and business opportunity in its own right.

Read the full background paper here

Privacy is the latest digital media business model (English translation of op ed in Politiken, August 2013)

– by Gry Hasselbalch

If you mentioned privacy and data protection in a discussion about digital media business innovation, data portability and social sharing a few years ago, you would most certainly have been viewed as a spoilsport. But do the same today and you might actually assert yourself as a great innovator.

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“Privacy and Innovation: Rethinking Privacy as an Area of Opportunity”, Internet Governance Forum 2013

(IGF) Workshop (308) Background Paper and video of workshop.

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